Categories Business

Close More Deals: Increase Revenue and Profits

To close deals is the ultimate goal of every salesperson and business. The final step of the sales process converts prospects into customers and generates revenue and profits for the business. However, closing deals takes work. It requires many skills, strategies, and techniques to persuade and influence customers to buy from you.

How can you close more deals and increase your revenue and profits? How can you overcome the common objections and challenges that prevent customers from buying from you? And how can you optimize your sales process and improve your closing rate? 

Tips for Closing More Deals

Here are some tips for closing more deals:

Qualify your leads

The first step is to qualify your leads and make sure they are the right fit for your product or service. You must identify their needs, challenges, goals, budget, authority, timeline, etc. You must also assess their interest, engagement, and readiness to buy. By qualifying your leads, you can focus your time and energy on the most promising prospects and save resources on unqualified or low-priority leads.

Build rapport and trust

The second step is to build rapport and trust with your prospects. You need to establish a connection and a relationship with them. It would help if you showed them that you understand their situation, empathize with their pain points, and care about their success. You also need to demonstrate your credibility, expertise, and value proposition. Building rapport and trust can create a positive impression and influence your prospects’ perception of you and your product or service.

Identify and overcome objections

The third step is to identify and overcome your prospects’ objections. Objections are the reasons or excuses that prevent your prospects from buying from you. They can be related to the product, price, timing, competition, etc. You must anticipate, address, and resolve these objections before they become deal-breakers. You can use various techniques to overcome objections, such as asking questions, providing evidence, offering guarantees, giving incentives, etc.

Ask for the sale

The fourth step is to ask for the sale and close the deal. Be confident and assertive in asking for the sale. It would help to use clear, direct language conveying your expectations and urgency. It would help if you also used various closing techniques to help seal the deal, such as trial closes, assumptive closes, alternative closes, etc.

Follow up and nurture

The fifth step is to follow up and nurture your prospects until they are ready to buy from you. You need to maintain contact and communication with them throughout the sales cycle. You need to provide them with relevant information, value, and support to help them decide. It would be best to address any concerns or questions they may have. By following up and nurturing your prospects, you can keep them engaged, interested, and motivated to buy from you.

Group of Asian business people meeting at office.

Examples of Closing More Deals

Here are some examples of closing more deals:

  • Qualify your leads. For example, you can use a lead scoring system that assigns points to your leads based on their demographic, behavioral, and situational data. You can then prioritize your leads based on their scores and focus on those with the highest potential to become customers.
  • Build rapport and trust. For example, you can use social proof to show your prospects that other customers like them have benefited from your product or service. You can share testimonials, reviews, ratings, case studies, etc., that showcase your customer success stories and results.
  • Identify and overcome objections. For example, you can use the feel-felt-found technique to empathize with your prospects’ objections and provide a solution. You can say something like, “I understand how you feel. Many of our customers felt the same way. But what they found was that our product or service helped them solve their problem or achieve their goal.”
  • Ask for the sale. For example, you can use the urgency close to create a sense of urgency and encourage your prospects to buy from you now. You can say something like, “This offer is only valid until the end of the month. If you sign up today, you can get a 20% discount and a free bonus. Do you want to take advantage of this opportunity?”
  • Follow up and nurture. For example, you can use email marketing to follow up and nurture your prospects with personalized and relevant messages. You can send them educational content, product updates, special offers, reminders, etc., that can move them along the sales funnel and persuade them to buy from you.


Overall, the skill to close more deals is key to increasing your revenue and profits. Following these tips and examples can improve your sales skills and techniques and boost your closing rate.